Introduction
Ranktracker is a software tool that helps users understand their search engine optimization (SEO) campaigns. It provides insights into how a website ranks in search engine results pages (SERPs) for specific keywords. Ranktracker also helps users identify areas for improvement and optimize their website’s performanceRank tracking: Tracks a website’s position in SERPs for specific keywords.Provides detailed reporting on metrics like average position
Helps users research keywords and analyze competitors’ keywords and traffic.Helps users optimize their website for local search.
It helps users prevent their IP from being used or minimize the risk of it getting blocked.
What is a ranktracker?
Rank Tracker is all-in-one software designed to track keywords with freely customizable rank tracking dashboards and SEO reports. The original keyword rank checker tool by SEO PowerSuite serves around 20,000 monthly users, becoming part and parcel of daily SEO rank checking.
SERP Analysis and Insights with Ranktracker
Conducting Website Audits for Better SEO Performance
Backlinking and off-page SEO analysis
Off-page SEO refers to building your website’s credibility and authority through external means. This includes earning backlinks from authoritative websites, gaining mentions and citations, and leveraging social media platforms to increase your online presence.
How to audit backlinks:
Check backlink quality. Analyze your backlink profile using a site audit tool. Tools like Ahrefs and SEMrush to identify high-authority links that boost your rankings and low-quality links that could damage your reputation.
Remove toxic links. Toxic backlinks often come from spammy or irrelevant websites. Use a disavow tool like Google’s Disavow Tool or Bing Webmaster tools to notify search engines to discard these links.
Anchor text optimization. Ensure anchor texts are varied, relevant, and natural. Overuse of exact-match anchors can signal manipulation and hurt your rankings.
Competitor analysis. Study competitors’ backlink strategies to discover potential link-building opportunities. Target authoritative domains for partnerships or content collaborations.
Tracking SERP Features and Their Impact on Rankings
Tracking SERP features involves monitoring which specific elements like featured snippets, knowledge panels, image carousels, or local packs appear on a search engine results page (SERP) for a given keyword and analyzing how these features influence your website’s ranking and visibility within the search results, even if they don’t directly impact the “organic” ranking position itself; essentially understanding how these features can affect user engagement and click-through rates.
Impact on Click-Through Rate (CTR):
While a website might not rank number one organically, appearing in a prominent SERP feature like a featured snippet can significantly increase the likelihood of users clicking on your link, boosting traffic even if your “position” is lower down the page.
Different feature types:
Different SERP (Ranktracker) features have different optimization strategies. For example, optimizing for a featured snippet requires concise and direct answers to the search query, while a local pack might need accurate business information and good reviews.
Monitoring Tools:
Several SEO tools allow you to track SERP features, showing you which features appear for your target keywords and how they change over time.
What Is The Ranktracker SEO Tool?
By now, hopefully, we’ve managed to get your attention… Whether you’re a small business owner looking to improve your local SEO and improve your monthly sales, or you work as an SEO specialist, Rank tracker’s SEO tool is designed to give you the competitive edge you need to blow the competitors out of the water and monitor the page for continued success. In addition to Rank Tracker, utilizing Ahrefs Webmaster Tools and Bing Webmaster Tools can offer complementary functionalities for monitoring and troubleshooting website search performance, providing a more comprehensive SEO strategy. Here are the key metrics that the Rank Tracker SEO tool tracks:
Share of Voice: This number is displayed as a percentage and tracks what percent of search engine users see your site based on the specific keywords that you’re tracking for the site. For example, if you’re tracking a local barber’s shop and the share of voice for the keyword barber’s near me is 51%, then 51% of all people who search for that keyword come across your site search engine results. If your share of voice is steady or increasing, then it’s a good sign that the overall site position is doing well.
Average Position: Tracking (Ranktracker) a page’s ‘Average Position’ allows you to see what number it ranks on the listed search engines based on a specific keyword. The reason why the rank tracker displays an average position is that your local rank may be different, depending on which search engine is being used. This metric is an excellent way to see how the site is ranking for individual keywords. This metric goes hand-in-hand with the’share of voice’ metrics listed above. While the’share of voice’ metric tracks the percentage of people who see your site listing on local search results, the ‘Average Position’ can explain why your share of voice is higher or lower than expected.
Search Traffic: The traffic metric displays accurate data based on traffic analysis. You’ll be able to monitor exactly how many people visit the webpage on a daily, monthly, quarterly, or yearly basis. This is incredibly valuable for e-commerce sites and local businesses. By tracking which times of the day or year are the busiest, they’ll be able to offer special sales, discounts, and other incentives to encourage extra spending during peak visitation times.
SERP Features: The Ranktracker tool also allows you to see whether or not your site is optimized for SERP features. These are additional elements that Google displays to create a more engaging experience for search engine users. These include sections of the page such as:
- Answer Box
- App
- Carousel
- Multi Carousel
- Featured Snippet
- Google Flights
- Google Reviews
- Google Posts
- Images
- Jobs
- Knowledge Graph
- Local Pack
- Hotels Pack
- Map
- Organic
- Paid
- People Also Ask
- Related Searches
- People Also Search
- Shopping
- Top Stories
- Video
- Events
- Mention Carousel
- Recipes
- Top Sights
- Scholarly Articles
- Popular Products
- Podcasts
- Stocks Box
If the SERP checker shows that your page is ranked for SERP features, viewers will be able to see all of this information about your site from the search engine. This, in turn, means that your site will “dominate” the viewing window, and the site will likely receive more traffic for those keywords.
Conclusion
Ranktracker provides you with some of the most advanced SEO tools that help you analyze accurate metrics related to your site’s rankings and performance. You will get accurate results based on real-time data from search engines that will help you create an effective SEO strategy to fast-track your progress.Ranktracker’s tools can help users: create an effective SEO strategy, improve their website’s search engine performance, outmaneuver competitors, enhance their website’s search engine Ranktracker, and drive more organic traffic.
FAQS
Is rank tracker safe?
There are multiple Search Safety options in Rank Tracker, intended to either prevent your IP from being used or minimize the risks of your IP getting temporarily blocked.
Is rank tracker free?
For example, the most important SEO functionalities, including keyword research and keyword position checker, are available to use without any limits in Rank Tracker for free.
Who is the founder of Ranktracker?
Ranktracker and its founder, Felix Rose-Collins, are the epitome of a classic SCAMMER. All the recent reviews here on AppSumo, or externally such as TrustPilot, Capterra, Reddit, Google, etc., say it all.